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10.02.2015
Latvijas Pasts has concluded the campaign where the customers opted for receiving relevant information and offers in the field of their interest and choice from the company’s partners. In total, Latvijas Pasts database of private individuals contains records of more than 214,000 customers, including 5,000 new entries added to the database during the campaign. At the end of the campaign, Latvijas Pasts drew ten winners from among all the participants who became the proud owners of the top prize – iPad Air 2 tablet by Apple.
Latvijas Pasts database of private individuals consists of a total of more than 214,000 unique records of customers who have agreed to receive direct information and promotional materials from Latvijas Pasts partners regarding the topics of the customers’ interests and preferences, such as pastimes and hobbies, interest-related education, health, housekeeping, etc. During the campaign, which ran from November 24, 2014 to January 30, 2015, nearly 5,000 customers of the company visited the dedicated website www.ipadspele.lv and completed the questionnaires, opting for receiving direct informational materials in the future.
The results of the survey conducted by Latvijas Pasts in 2014 show that 62% of the company’s customers surveyed welcome and agree to receive information and promotional materials addressed to them directly. Latvijas Pasts provides the customers who have agreed to the inclusion of their information in the database of addressees with the possibility to get informational and promotional mail tailored to their specific preferences, as well as to amend and supplement the information regarding the preferred materials or unsubscribe from the mailing list. The customers can sign up for getting the information and promotional materials when subscribing to newspapers and magazines at Latvijas Pasts, when participating in various campaigns and special offers held by the company, as well as by calling the company’s info lines 27008001 or 67008001.
During the campaign, every customer who chose to add his or her data to the company’s database of private individuals on the website www.ipadspele.lv was entered in a weekly draw for a chance to win one pair of 100 Philips headphones, and the total number of the headphones given away to the lucky winners was 700. In addition, those customers who collected four postcards of different fragments, together making a larger whole, had a chance to win one of ten iPad Air 2 tablets by Apple. Ten tablets were drawn among the entrants who had posted a single image made of four different postcards on the website www.ipadspele.lv. The winners of iPad Air 2 are Aija Krompāne from Kārsava municipality, Inga Ļebedeva from Krustpils municipality, Jekaterina Zarecka from Olaine, Mārtiņš Puzulis from Skrunda municipality, Marina Einberga from Smiltene municipality, Leo Lapiņš from Valmiera, Anna Kalniņa from Rēzekne, Jānis Kalniņš from Rēzekne, Inese Aleksejeva from Riga and Mārtiņš Ozols from Riga. The list of the winners is also available on the campaign website here. Latvijas Pasts congratulates the winners and will contact each of them individually regarding the delivery of the prize – the iPad Air 2 tablet by Apple.
About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with more than 4,200 employees. The quality measurements of Latvijas Pasts domestic mail deliveries are regularly conducted by TNS Latvia, one of the leading market, social and media research agencies in Latvia. In turn, the quality measurements of the cross-border deliveries are provided within the framework of the International Post Corporation through the intermediary of the research companies TNS, Ipsos and Quotas.
Additional information:
Agija Tērauda,
Public Relations Specialist
Phone: +371 67608506
E-mail: agija.terauda@pasts.lv
twitter.com/latvijas_pasts; facebook.com/latvijas.pasts