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15.07.2016
Any visitor to the tenth Positivus festival may turn his or her impressions of the festival posted on the photo sharing network Instagram through mobile devices into a real postcard and send it via Latvijas Pasts to the indicated address in Latvia free of charge. The campaign will run from 15 to 18 July 2016, and the postcards will be delivered to the addressees at the end of the campaign, when all the pictures sent in will have been processed and transferred for delivery.
Those who visit the website nosutipastkarti.lv will be offered one of the two options for sending their Positivus picture from 15 July: by using their Instagram account username to log in and select one of their pictures posted on this network for sending, or by uploading a picture from a mobile device without logging in. The image will be printed as a real postcard and sent to any location throughout Latvia. In order for the postcard to reach the destination successfully, it is essential to accurately fill in the indicated address fields.
It is also important to note that the higher quality of the moment captured, the higher the quality of the postcard printed and the more joy for the recipient! All pictures which will be uploaded to the website nosutipastkarti.lv will make the Positivus picture wall, evoking the vivid memories of the anniversary festival.
This is the fourth year that Latvijas Pasts will integrate the opportunities offered by the photo sharing network Instagram into a campaign held on social networks and the second year that it will integrate such opportunities into Positivus festival.
About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with more than 4,200 employees. The quality measurements of Latvijas Pasts domestic mail deliveries are regularly conducted by TNS Latvia, one of the leading market, social and media research agencies in Latvia. In turn, the quality measurements of the cross-border deliveries are provided within the framework of the International Post Corporation through the intermediary of the research companies TNS, Ipsos and Quotas.
Additional information:
Gundega Vārpa
Head of External Communications
Phone: +371 67608505
E-mail: pr@pasts.lv; gundega.varpa@pasts.lv
twitter.com/latvijas_pasts; facebook.com/latvijas.pasts