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07.09.2016
Most greetings during the Father’s Day postcard sending campaign held by Latvijas Pasts and the Latvian parents’ organisation Mammamuntetiem.lv will travel to dads in Valmiera and surroundings. A total of 16,000 postcards to addressees throughout Latvia have been filled in by those who took this opportunity to send a greeting on the Father’s Day. In addition, the Father’s Day Festival, which will take place in Vērmanes Garden this Saturday, the 10th of September 2016, offers everyone a chance to send unique pictures with a special dedication to dads from Vērmanes Garden through the website http://www.nosutipastkarti.lv/.
During the second Father’s Day postcard sending campaign where all people living in Latvia have been invited to send a free postcard to their dads, granddads or godfathers using their account on the social networks Facebook or Twitter, most greetings will be delivered to dads in Valmiera, Liepāja and Ventspils regions: 279 postcards will travel to Valmiera, 271 – to Liepāja and 244 – to Ventspils. More than 16,000 Father’s Day greetings have been sent throughout Latvia during the campaign, which is by 1,000 more than in the first dads’ greeting campaign in 2014.
Facebook users have been the most active during the Father’s Day postcard sending campaign this year: 10,229 interested people have logged in from this network to send postcards, compared to 1,469 who have logged in from Twitter.
Most postcards have been sent from mobile devices: 66.8% of users have used this option to greet their dads.
There is also an opportunity to send a unique picture to one’s dad during the Father’s Day Festival on the 10th of September by visiting the Latvijas Pasts photo wall dedicated to dads as part of the event organised by Mammamuntetiem.lv, taking a photo by the wall and uploading the picture on the website http://www.nosutipastkarti.lv/. Latvijas Pasts will create a special photo postcard and send it to the addressees with accurate postal addresses within Latvia free of charge. Pictures for sending may be uploaded on both the 10th and the 11th of September.
To promote the tradition of sending postcards among the audience using mainly the options offered by the modern technology in the Internet environment for everyday communication, Latvijas Pasts holds regular campaigns on social networks, encouraging everyone to send original postcards on various holidays and events. Traditionally, Latvijas Pasts sends out most greetings during the Mother’s Day postcard sending campaign.
About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with more than 4,200 employees. The quality measurements of Latvijas Pasts domestic mail deliveries are regularly conducted by TNS Latvia, one of the leading market, social and media research agencies in Latvia. In turn, the quality measurements of the cross-border deliveries are provided within the framework of the International Post Corporation through the intermediary of the research companies TNS, Ipsos and Quotas.
About the Latvian parents’ organisation Mammamuntetiem.lv
The Latvian parents’ organisation Mammamuntetiem.lv initiates and implements a variety of social projects. The primary objectives of its activities involve the promotion of the welfare of Latvian families and education, while seeking to increase the birth rate, to strengthen family values and to care for the safety of children among other things. One of the priorities of Mammamuntetiem.lv is to promote the Father’s Day with the goal of encouraging the engagement of the father and the child in leisure activities together and increasing awareness in the society on the importance of the father in the child’s life. This is the fourth consecutive year that the organisation holds the Father’s Day Festival, which will take place in Vērmanes Garden on the 10th of September. For more information please visit www.tevadiena.lv
Additional information:
Gundega Vārpa
Head of External Communications
Phone: +371 67608505
E-mail: pr@pasts.lv; gundega.varpa@pasts.lv
twitter.com/latvijas_pasts;
facebook.com/latvijas.pasts
Marta Bormane
Coordinator of Father’s Day Festival;
Phone: +371 28445084
E-mail: marta@mammam.lv
twitter.com/mammamuntetiem;
facebook.com/mammamuntetiem