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10.09.2020
Greetings within the traditional Father’s Day postcard sending campaign organised by Latvijas Pasts and the Latvian parents’ organisation Mammamuntetiem.lv have already begun their journey to addressees throughout Latvia. As in previous years, most greeting cards are sent to fathers called Jānis, but Andris and Māris are also in the top three postcard recipients. Outside Riga, most greeting postcards travel to Valmiera, Liepāja and Sigulda. The postcards which were filled in correctly on the website www.nosutipastkarti.lv during the campaign will be delivered to the addressees in the Republic of Latvia by Father's Day, which is celebrated in Latvia on the 13th of September this year.
This year dads across Latvia will receive 10,000 greeting postcards as part of the Father’s Day postcard sending campaign. The majority of greetings – 880 postcards – are addressed to the holders of the popular male name in Latvia – Jānis, which is well ahead of Andris with 341 postcards and Māris with 305 postcards. A significant share of postcard recipients is also made up of Juris, Edgars, Mārtiņš, Aivars, Kaspars, Uldis and Ivars. Unlike the 2019 campaign, the names Normunds and Aigars are not among the top ten postcard recipients this year.
Dads living in Riga will receive the most postcards – 1,054, while outside the capital 610 postcards will go to Valmiera, 582 to Liepāja and 476 to Sigulda. A lot of greetings are also addressed to fathers in Tukums, Cēsis, Kuldīga, Jelgava, Ogre, Smiltene and the surrounding areas of these towns. Also in 2019, apart from Riga, most postcards travelled to Valmiera.
This is the sixth year in a row that Latvijas Pasts and the Latvian parents’ organisation Mammamuntetiem.lv called on everyone to greet dads with a special greeting on Father’s Day by logging in through their accounts on social networks Facebook or Twitter on the website www.nosutipastkarti.lv and sending one of the postcards prepared by Latvijas Pasts. Postcards will be received in a timely manner by all recipients in the Republic of Latvia with the accurately specified address, including a correct postal code; otherwise the postcard may travel longer to the recipient. In order to make sure that the postcode is correct, an address verification tool has been integrated into the postcard sending website.
By combining the old tradition of sending postcards with the possibilities offered by modern digital technology, Latvijas Pasts has been organising the postcard sending campaigns on social networks since 2011. The most popular of them are dedicated to Mother’s Day and Father’s Day.
About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with over 3,400 employees. The quality measurements of Latvijas Pasts domestic mail deliveries are regularly conducted by Kantar TNS, one of the leading market, social and media research agencies in Latvia. In turn, the quality measurements of the cross-border deliveries are provided within the framework of the International Post Corporation through the intermediary of the research companies Kantar TNS, Ipsos and Quotas.
About Mammamuntetiem.lv
The Latvian parents’ organisation Mammamuntetiem.lv is a social entrepreneur whose main activity is related to informing parents, educating them and representing parents’ interests. Holding events and campaigns aimed at strengthening family values is an important area of the organisation’s activities. One of the priorities of Mammamuntetiem.lv is to promote Father’s Day with the goal of encouraging the engagement of the father and the child in leisure activities together and increasing awareness in society on the importance of the father in the child’s life. For more information please visit www.tevadiena.lv.
Additional information:
Gundega Vārpa | Head of External Communications
E-mail: pr@pasts.lv; gundega.varpa@pasts.lv
twitter.com/latvijas_pasts| facebook.com/latvijas.pasts| instagram.com/latvijas_pasts
Inga Akmentiņa-Smildziņa
Manager of the Latvian parents’ organisation Mammamuntetiem.lv
E-mail: inga@mammam.lv
twitter.com/MammamunTetiem | facebook.com/mammamuntetiem