Latvijas Pasts resumes Mother’s Day postcard sending campaign on social networks, which is much loved by many followers

21.04.2021

Latvijas Pasts resumes the Mother’s Day postcard sending campaign, which is much loved by many social network users, encouraging everyone to greet mothers, grandmothers, sisters, girlfriends and other female relatives with specially designed postcards. By logging in on the website www.nosutipastkarti.lv through one’s Facebook or Twitter user profile and accurately filling out the specified information fields, anyone can send a holiday greeting to a female addressee across Latvia. A special novelty this year will be the collaboration with the band Carnival Youth, as part of which the band will deliver a musical surprise greeting in honour of the opening of the campaign, and everyone will have the opportunity to listen to the performance on the Facebook page of Latvijas Pasts on the morning of the 21^st of April at 11 AM.

This year Mother’s Day will be celebrated in Latvia on the 9^th of May, and this is the tenth year that Latvijas Pasts has organised the special postcard sending campaign to greet mothers on this beautiful holiday. The campaign resumes after a year-long break affected by the first wave of the COVID-19 pandemic and the state of emergency in the country.

To send a postcard, Facebook and Twitter users should log in with their account on the website www.nosutipastkarti.lv starting from today, the 21^st of April. The users are asked to accurately fill in the specified information fields – given name, surname, address and postcode – and are offered to choose from among the postcards of three different designs for sending. To make sure that the postcode is correct in an easy and convenient way, it is possible to use the address verification tool integrated on the website. 

Everyone who manages to get registered in time will have the opportunity to send three postcards. However, it should be noted that the number of postcards envisaged for sending is limited, while the response of users to the campaign is traditionally very high, so in order to please their mothers, every greeting sender must hurry to send the desired postcard in a timely manner.

A special highlight of this year’s campaign will be the collaboration with the band Carnival Youth, whose members warmly greet all mothers: “We are honoured that together with Latvijas Pasts we can delight mothers within this annual postcard campaign. Long live mums!” In honour of the opening of the campaign, the band will deliver a musical surprise greeting, which everyone will have the opportunity to listen to on the Facebook page of Latvijas Pasts on the morning of the 21^st of April at 11 AM.

Taking into consideration the popularity of the campaign, its exact closing time cannot be predicted, but Facebook and Twitter users will be informed on social networks as the campaign moves to its conclusion. 

The Mother’s Day postcard sending campaign is the first of the social network campaigns established by Latvijas Pasts, and it has been held since 2011. Interest in this campaign is very high, and it is growing every year. The first Mother’s Day postcard sending campaign held by Latvijas Pasts in 2011 saw the participation of 4,867 Twitter users who filled in about 6,500 postcards. In 2019 as many as 41,500 postcards were sent, and this number will not be increased.

You can view the Mother’s Day postcard designs and send a postcard on www.nosutipastkarti.lv.
 

About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with about 3,200 employees. The quality measurements of Latvijas Pasts domestic mail deliveries are regularly conducted by Kantar TNS, one of the leading market, social and media research agencies in Latvia. In turn, the quality measurements of the cross-border deliveries are provided within the framework of the International Post Corporation through the intermediary of the research companies Kantar TNS, Ipsos and Quotas.

Additional information:
Gundega Vārpa | Head of External Communications
E-mail: pr@pasts.lv; gundega.varpa@pasts.lv
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