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20.04.2022
Today, on the 20th of April 2022, Latvijas Pasts launches the traditional Mother’s Day postcard sending campaign, encouraging everyone to greet mothers, grandmothers, sisters, girlfriends and other female relatives with specially designed postcards. By logging in on the website www.nosutipastkarti.lv through one’s Facebook or Twitter user profile and accurately filling out the specified information fields, anyone can send a holiday greeting to female addressees across Latvia who will get the cards until the 8th of May, which is Mother’s Day. Under the tense global circumstances, this year’s postcard design theme calls for an appreciation of the importance of spending time together as we actively show empathy for Ukrainian families and meet our own families after the isolation due to the pandemic.
This year, Mother’s Day will be celebrated in Latvia on the 8th of May, and Latvijas Pasts is organising this traditional special postcard sending campaign, inviting everyone to greet their mothers and other female relatives on this beautiful holiday.
To send a postcard, Facebook and Twitter users should log in with their account on the website www.nosutipastkarti.lv starting from today, the 20th of April. The users are asked to accurately fill in the specified information fields – given name, surname, address and postcode – and are offered to choose from among the postcards of three different designs for sending. To make sure that the postcode is correct in an easy and convenient way, it is possible to use the address verification tool integrated on the website.
Everyone who manages to get registered in time will have the opportunity to send three postcards. However, it should be noted that the number of postcards envisaged for sending is limited, while the response of users to the campaign is traditionally very high, so in order to please their mothers, every greeting sender must hurry to send the desired postcard in a timely manner. Taking into consideration the popularity of the campaign, its exact closing time cannot be predicted, but Facebook and Twitter users will be informed on social networks as the campaign moves to its conclusion.
This year’s campaign will run against a tense background of the war raging in the nearby Ukraine, with Latvian society being actively involved in providing all kind of support to the Ukrainian people. Therefore, the motto of the campaign is focused on the value of moments spent together, and the design of the postcards with illustrated details evokes thoughts of these moments as a small festive occasion. The Latvijas Pasts postcard campaign has become a tradition in many families, providing another beautiful accent: a holiday feeling when receiving a postcard.
The Mother’s Day postcard sending campaign is the first of the social network campaigns established by Latvijas Pasts, and it has been held since 2011. Interest in this campaign is very high, and it is growing every year. The first Mother’s Day postcard sending campaign held by Latvijas Pasts in 2011 saw the participation of 4,867 Twitter users who filled in about 6,500 postcards. It is planned to send 40,000 postcards in the 2022 campaign. Postcards have not been sent only once since 2011 when the campaign was first launched, and that was in 2020, when the COVID-19 pandemic began.
You can view the Mother’s Day postcard designs and send a postcard on www.nosutipastkarti.lv.
About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with about 3,000 employees. The quality measurements of Latvijas Pasts domestic mail deliveries are regularly conducted by Kantar TNS, one of the leading market, social and media research agencies in Latvia. In turn, the quality measurements of the cross-border deliveries are provided within the framework of the International Post Corporation through the intermediary of the research companies Kantar TNS, Ipsos and Quotas.
Additional information:
Gundega Vārpa | Head of External Communications
E-mail: pr@pasts.lv; gundega.varpa@pasts.lv
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