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15.04.2014
Latvijas Pasts issues stamp Latvija aizgrābj! dedicated to TV show TE!
Thursday, April 17, at 11 AM, Latvijas Pasts and the production company VFS Films will hold a presentation for a unique stamp dedicated to the Latvian LTV show TE! (HERE!), which is all about rediscovering Latvia. The event, which is to take place in Kalnciema Quarter, Riga, will be attended by the Chairmen of the Board of Latvijas Pasts and VFS Films Arnis Salnājs and Uldis Cekulis, the hosts of the show TE! Marta Selecka, Gustavs Terzens, Dace Grimza and Māra Kampernova, as well as the show directors, artists, friends and supporters. Participants of the presentation will be able to taste the special delicacy - black garlic - which was introduced to the TE! viewers in the show aired on April 3.
The first-day cancellation event of the stamp will take place on April 17, 2014 in the post office Sakta, 32 Brīvības Boulevard, Riga, from 7:30 AM to 7 PM.
The print run of the new stamp is 100,000 and that of the special first-day cover is 1,500 copies. The denomination of the stamp is EUR 0.50, corresponding to the cost of mailing a regular letter within Latvia. The stamp has been designed by Lāsma Lagzdiņa who is also the author of the trademark of the show TE!. The new stamp features a stylized name of the show and its recognition symbol - the rake. The meaning behind this ancient tool is that Latvia captivates with its unique values, landscapes, people, their stories and actions, just like the rake "captivates" the leaves.
This is the first time that Latvijas Pasts has released a stamp dedicated to a TV show. Arnis Salnājs, Chairman of the Board at Latvijas Pasts, notes: "The TV show TE! and Latvijas Pasts have a lot in common. Just like the show, Latvijas Pasts is exploring Latvia and prominent personalities of this country, as well as various events and cultural and historical attractions. Moreover, the information about these values depicted on the stamps is able to reach out to the entire world. Therefore, we have created this new stamp in close cooperation with the show TE!. This is yet another acknowledgment of the many values that Latvia can offer."
The TV show TE! has been rediscovering Latvia for four seasons now and calling on everyone to travel around this country. "Latvia captivates. It offers a fantastic environment, places and people. It delivers unforgettable stories and colorful scenery, and it can also boast of all four seasons. It is no surprise to me that it took only two autumns and two springs for the TE! team to shake up the tourism scene in Latvia and rediscover many local treasures, as TE! sees this country through the rose-colored glasses. Now, thanks to Latvijas Pasts and those who still appreciate the handwritten letter, we can share our excitement with many more people and get them interested in discovering Latvia anew," says Uldis Cekulis, manager of VFS Films who are the makers of the TV show TE!.
The TE! stamp and envelope can be viewed here.
The next new philatelic release is scheduled for May 16.
About SJSC Latvijas Pasts
Latvijas Pasts ensures the widest availability of postal services throughout Latvia by maintaining more than 600 post offices. The primary function of the company is provision of the universal postal service; Latvijas Pasts also provides commercial transport, express mail, payment, press subscription, retail and philatelic services. Latvijas Pasts is a wholly State-owned company with more than 4,200 employees.
About the TV show TE!
This is the fourth season that the working team of the TV show TE! has been traveling around Latvia in any time of the year and exploring the local values, places, events and people. The show runs on LTV 1 every Thursday at 9:15 PM and reruns on Saturday of the same week at 11:00 AM. All episodes of the show are also available for viewing on VFS Films website http://vfs.lv/.
Additional information:
Gundega Vārpa,
Head of the External Communications Department
Phone: +371 67608505
Mobile phone: +371 26628729
E-mail: gundega.varpa@pasts.lv
twitter.com/latvijas_pasts; facebook.com/latvijas.pasts
Uldis Cekulis
Chairman of the Board at VFS Films
Mobile phone: +371 29298077
E-mail: uldis@vfs.lv
twitter.com/teraidijums, facebook.com/te.raidijums